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Job Search Strategies

Cover Letters That Get Interviews

by Lawrence M. Light, Job Coach www.ejobcoach.com

My experience with cover letters is that they need to be crafted individually for each job.

A standard boilerplate cover letter is usually perceived as such and a waste of time for those reviewing responses to job openings. The job of the cover letter is to, first, respond to the job requirements by matching your experience and capabilities to what they're asking, and, second, by adding anything that isn't on your resume that you think may be useful you can help them make up their mind to invite you in for an interview. Cover letters must be short, to the point, and can't waste the prospective employer's time. In the Communications field, my suspicion is that most cover letters will be read, but I've heard of instances in which the HR Department discarded the cover letter before forwarding the resumes they felt passed muster to the department doing the hiring. The breaks being the breaks, my guess is it's always better to write a cover letter.

It goes without saying that the resume must always corroborate and parallel the information you put in your cover letter, unless you're specifically pointing out something that isn't in it yet confirms that you have a specific qualification. I once did an exercise for a workshop on cover letters and resumes that took a job description, a real one, as the basis for a cover letter and showed the participants how we could write a cover letter in less than fifteen minutes. Some of the participants told me afterwards that they'd spent hours agonizing over and then writing each cover letter. If any readers want to see a sample cover letter or two, just e-mail me at ejobcoach@cox.net and I'll send them out.

 

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Lawrence M. Light has been a job coach since creating his first self-help video in 1996. He coaches a wide variety of individuals including professionals, managers, CEO’s, grad students and others in transition. He has conducted workshops for groups like the CPCU and 40 Plus and, among other organizations, is a Coachville member.
Article reprinted with permission from Lawrence M. Light. copyright © 2004, all rights reserved.

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